AI Insights · Timothy · July 2025
Oceania's Top 5 Meal Kits & Specialty Foods Apps on iOS: Q2 2025
Explore the performance trends of the top 5 meal kits and specialty foods apps in Oceania on the iOS platform during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the performance of the top five meal kit and specialty food apps on iOS across Oceania showcased varying trends, according to data from Sensor Tower. Here’s a detailed look at each app's performance metrics.
Vivino: Drink The Right Wine saw its weekly revenue fluctuate, starting at approximately $1.8K in early April and peaking at $2.3K by late June. Downloads remained relatively stable, with a slight increase to 927 in mid-April. However, active users showed a decline from 6.9K at the beginning of the quarter to about 4.9K by the end.
eMeals - Healthy Meal Plans exhibited minimal activity with negligible downloads and revenue, only showing a small revenue increase to $61 by the end of June. The app maintained a low active user base, hovering around 3 to 5 users throughout the quarter.
Naked Wines experienced consistent download rates, with a peak of 274 downloads in late June. Despite zero revenue, the app maintained a stable active user count, averaging around 3.5K, with a slight drop to 2.8K towards the quarter's end.
HelloFresh: Meal Kit Delivery showed a strong download performance, consistently ranging from 1.7K to 2K weekly. Active users had a slight decline, starting from 42.3K in early April and decreasing to 34K by the end of June.
Lastly, Factor_ Prepared Meal Delivery had minimal downloads, with a peak of 9 in early April. Active users decreased slightly from 486 at the start of the quarter to 424 by the end.
For more detailed insights and data, visit Sensor Tower’s website.
